Titan Skuens growth guides
Campaign approval workflows for marketing agencies
An agency campaign approval workflow records the client brief, creative evidence, budget boundary and named approver before launch. Keep client context separate and preserve a history of material changes.
Who this is for: Agencies managing campaigns for multiple client businesses.
Before you start
- Client-specific brand guidance, evidence and prohibited claims
- Account permissions, budget cap and approval owner
- Approved conversion definitions and reporting cadence
A workflow you can review
Create a client-specific brief
Record the offer, audience, proof and scope within the right workspace. Avoid reusing confidential client context across brands.
Make the review packet complete
Include proposed audiences, creatives, destination pages, tracking status, budget and stop conditions so the client can approve a concrete plan.
Require explicit approval
Record the approver, approved version and time. Changes to spend, offer or account selection should receive the required review before execution. Define an approval expiry when the offer is time-sensitive. Confirm that the person reviewing strategy also has authority to approve the proposed spending limit; these may be different client contacts.
Report decisions with evidence
Separate recommendations from executed changes. Explain the observation window and record the reason for each material action.
Worked planning example
Illustrative scenario: an agency prepares a new acquisition campaign for two clients. Each receives a separate review packet and spend limit. A later budget increase is reviewed against the approved version rather than assumed to be covered by the initial sign-off.
What to measure
- Approval turnaround = approval time minus review-ready time
- Revision count helps identify unclear briefs
- Track spend against the approved cap for each client
Common mistakes to avoid
- A shared brief that leaks one client’s context into another
- Treating a chat reaction as a recorded spending authorization
- Reporting recommendations as completed account changes
Frequently asked questions
Should an agency approve every AI-generated asset?
Review assets against the client’s claims, brand and platform requirements before launch. Set explicit rules for which changes need renewed approval.
What belongs in a campaign approval packet?
Include objective, audience, offer, assets, destination, tracking, budget, stop conditions and approval owner. Preserve the version the client reviewed.
Use this workflow in Titan Skuens
Titan Skuens prepares campaign context, plans and creative for review. Confirm available integrations and approval controls for your workspace before launch.
Start with your businessReview pricing